Last updated: January 2026
This Compliance & Responsibility Policy explains how Email Company approaches platform, deliverability, and outbound compliance, and clarifies the responsibilities of agencies and clients who engage our services.
By using Email Company’s services, you acknowledge and agree to the terms outlined below.
1. Role of Email Company
Email Company provides white-label cold email execution and infrastructure management for agencies.
Our role is limited to:
Managing sending infrastructure
Enforcing deliverability and volume safeguards
Executing campaigns based on inputs and approvals provided by the agency
Email Company does not act as a legal, regulatory, or compliance advisor.
2. Subaccount & Platform Compliance
Email Company operates within third-party platforms and service providers that may enforce their own:
Acceptable use policies
Sending limits
Compliance standards
Subaccount-level restrictions
We take reasonable steps to operate infrastructure in alignment with platform best practices and technical requirements. However:
Each subaccount is operated on behalf of the agency or client
Compliance determinations may vary by account, jurisdiction, and use case
Platform enforcement actions are outside of Email Company’s control
3. Agency & Client Responsibility
The agency or client engaging Email Company retains full responsibility for:
Legal compliance of outbound campaigns
Accuracy and lawfulness of prospect data
Compliance with applicable laws and regulations, including but not limited to:
CAN-SPAM Act
GDPR
Local data protection and privacy laws
Final approval of messaging, targeting, and campaign strategy
Email Company executes campaigns only after direction and approval from the agency or client.
4. Final Review & Approval
All campaigns are run based on:
Client-provided targeting criteria
Client-approved messaging and sequencing
Client-approved sending strategy
It is the responsibility of the agency or client to conduct final compliance review before campaigns are launched or scaled.
Email Company is not responsible for:
Legal interpretation of outbound regulations
Jurisdiction-specific compliance determinations
Outcomes resulting from approved campaign content or targeting
5. Risk Allocation
By engaging Email Company, you acknowledge that:
Outbound email carries inherent legal and reputational risk
Email Company does not assume responsibility for compliance violations
Any enforcement action, penalty, claim, or dispute arising from campaign content, targeting, or data usage remains the responsibility of the agency or client
This includes, but is not limited to:
Regulatory complaints
Platform suspensions
Legal claims from recipients or third parties
6. Deliverability Safeguards vs. Legal Compliance
Email Company enforces technical safeguards such as:
Sending limits
Inbox warm-up
Reputation monitoring
Campaign pacing controls
These measures are designed to protect deliverability and infrastructure health, not to ensure legal compliance.
Deliverability protection should not be interpreted as legal approval or compliance validation.
7. Right to Refuse or Suspend Campaigns
Email Company reserves the right to:
Refuse campaigns that appear high-risk, deceptive, or abusive
Pause or suspend sending to protect infrastructure or platform relationships
Terminate services where continued execution may pose unreasonable risk
Such actions do not transfer compliance responsibility to Email Company.
8. No Legal Advice
Nothing provided by Email Company, whether written or verbal, constitutes legal advice.
Clients are encouraged to consult qualified legal counsel to ensure compliance with applicable outbound, data protection, and privacy laws.
9. Acceptance
By using Email Company’s services, you acknowledge that:
You have read and understood this policy
You accept responsibility for compliance and legal review
You agree that Email Company operates solely as an execution partner
10. Contact Information
If you have questions regarding this policy, contact us.
